Genius hosts a popular video series called "Verified" that features artists explaining the meaning behind a song they wrote. Here is one episode with Logic. We recreated the same concept of Verified but with Jim, the face of TD Ameritrade on TV.
Recommended video on Genius
When people visit a page with lyrics, our video will be part of the recommended videos on the top right.
Pre-roll on Genius
When people watch Verified videos on the Genius platform, our videos will be pre-rolled.
We created snippets out of the video for Instagram Stories. Swiping up led to a TD Ameritrade microsite dedicated to an investment term mentioned in the snippet where people could learn more.
We created reaction GIFs from the shoot to use on TD Ameritrade's social channels and interact with followers.