Before their trip to Panama, we sent out authentic Panamanian coffee to 4 travelers. Each traveler hopped on IG Live with one of our local experts to grab a virtual coffee and chat about what to expect from a trip to the Panamanian coffee region.
During the travelers’ trip, we hosted 4 takeovers from our local experts themed after different story angles. During the takeovers, Visit Panama’s followers could ask questions about the Panamanian coffee and interact with our experts.
The whole campaign directed our audience to a digital experience showing the different farms on the Panama coffee circuit along with information on Panama and its coffee culture.